Claravine integrates with Snapchat Ads Manager to solve problems caused by sprawling advertising data, complicated by siloed teams and tools. Use our integration to deliver and measure your campaigns. Our platform, The Data Standards Cloud, automatically syncs campaign, ad group, and ad data from this engaging camera and messaging app, making it easy to:
- Automate the import of data
- Remove manual steps to correct and enhance Snapchat naming conventions
- Accelerate data entry and custom tracking URL building
- Audit and validate data against marketing data standards
- Pass data downstream for more readable classifications
- Enrich data for improved dimensionality and segmentation in analysis
Once the connector is set up, The Data Standards Cloud automatically syncs and imports specified data from Snapchat and maps this into the appropriate fields in your template(s). From there, you can take a few approaches depending on what your team is looking to accomplish.
You can pass this data directly to your analytics and BI tools so you can more immediately understand performance in these systems. And, you can enrich this data with additional business-specific metadata before sending it downstream. Additionally, naming can be validated, modified, and automatically populated back into Snapchat Ads Manager.
You can also create and validate data across various team workflows. For example, generate naming conventions in our platform. Then set-up campaigns in Snapchat Ads Manager and import this data to validate compliance and add business-specific data from the naming convention workflow. At the same time associate data together for use across workflows, or pass it to your downstream solutions. This type of approach helps you to improve naming compliance while simultaneously putting more accurate, detailed data in the hands of your media and creative teams, and adding important dimensionality to your final analysis in other systems.
Interested in reading more? Check out our blog and talk with your CSM.
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Connect Claravine and Snapchat Ads Manager
To connect Claravine's platform with Snapchat Ads Manager, you will perform the initial steps in Snapchat Ads Manager and then complete the setup in Claravine's platform.
To connect Snapchat Ads Manager with Claravine, the customer must have a Snap Client ID and Snap Client Secret Key, which can be obtained after registering Claravine as an OAuth app with their business account.
Step 1. Snapchat Ads Manager
In Snapchat Ads Manager:
- Ensure that the user setting up the OAuth configuration has access to all ad accounts: confirm that they are set up with an Organizational Admin Role in Snapchat.
- Follow Snapchat’s documentation for instructions on how to Activate Access to the Snapchat Marketing API.
- During this process, to properly set the connector, use this value for the Snap Redirect URI:
https://oauth.claravine.com/api/v1/oauth/callback/snapchat
- Once Claravine has been added as an OAuth app, you will see the Snap Client ID and Snap Client Secret Key. Copy this key; you will paste it into Claravine.
Step 2. The Data Standards Cloud
In Claravine's Platform:
- In the left navigation panel, select Settings → Integrations → Accounts.
The Accounts page displays. - Click the plus sign (+) in the top right to create a new account.
The Create Connected Account menu displays. - Enter the following information for the account:
- Name
- Description (optional): We recommend entering a description to make it easier to determine the use of the Account when creating targets.
- Select the Snapchat tile as the account type.
- Paste the Snap Client ID and Snap Client Secret Key obtained in Step 3 of the Snapchat Ads Manager instructions above.
- Click Save and Connect Account.
What's next: Follow the instructions to create a Snapchat Ads Manager inbound integration Template.
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Snapchat Ads Manager Fields Available for Integration
The integration allows specific fields in Snapchat to automatically import data into or from a connected template. Below is a list of supported fields and attributes you can map data from/to in Snapchat.
Campaign
Refer to the Campaigns API Field Reference for the full collection of Campaign fields available through the Snapchat API.
API Field Name Field Label Required Inbound Outbound Inbound Filters id
Campaign ID Y ✔ ✔ createdAt
Campaign Created At ✔ ✔ adAccountId
Campaign Ad Account ID ✔ startTime
Campaign Start Time ✔ ✔ status
Campaign Status (refer to Integration Filters) ✔ ✔ name
Campaign Name ✔ ✔ deliveryStatus
Campaign Delivery Status ✔ objective
Campaign Objective ✔ buyModel
Campaign Buy Model ✔ Ad
Refer to the Ad API Field Reference for the full collection of Ad fields available through the Snapchat API.
API Field Name Field Label Required Inbound Outbound Inbound Filters id
Ad ID Y ✔ ✔ reviewStatus
Ad Review Status ✔ ✔ createdAt
Ad Created At ✔ ✔ creativeId
Ad Creative ID ✔ status
Ad Status (refer to Integration Filters) ✔ adSquadId
Ad Squad ID ✔ name
Ad Name ✔ ✔ deliveryStatus
Ad Delivery Status ✔ type
Ad Type ✔ renderType
Ad Render Type ✔ Ad Accounts
Refer to the Ad Accounts API Field Reference for the full collection of Ad Accounts fields available through the Snapchat API.
API Field Name Field Label Required Inbound Outbound Inbound Filters id
Ad Accounts ID Y ✔ ✔ createdAt
Ad Accounts Created At ✔ ✔ status
Ad Accounts Status (refer to Integration Filters) ✔ ✔ currency
Ad Accounts Currency ✔ name
Ad Accounts Name ✔ ✔ ✔ advertiserOrganizationId
Advertiser Organization ID ✔ agencyRepresentingClient
Agency Representing Client ✔ billingCenterId
Ad Accounts Billing Center ID ✔ billingType
Ad Accounts Billing Type ✔ timezone
Ad Accounts Time Zone ✔ organizationId
Ad Accounts Organization ID ✔ type
Ad Accounts Type ✔ clientPayingInvoices
Ad Accounts Client Paying Invoices ✔ fundingSourceIds
Ad Accounts Funding Source IDs ✔ regulations_restrictedDeliverySignals
Regulations Restricted Delivery Signals ✔ Ad Squads
Refer to the Ad Squads API Field Reference for the full collection of Ad Squads fields available through the Snapchat API.
API Field Name Field Label Required Inbound Outbound Inbound Filters id
Ad Squad ID Y ✔ ✔ name
Ad Squad Name ✔ ✔ createdAt
Ad Squad Created At ✔ campaignId
Ad Squad Campaign ID ✔ skadnetworkProperties_status
SKAd Network Properties Status ✔ lifetimeBudgetMicro
Ad Squad Lifetime Budget Micro ✔ startTime
Ad Squad Start Time ✔ ✔ endTime
Ad Squad End Time ✔ ✔ creationState
Ad Squad Creation State ✔ status
Ad Squad Status ✔ ✔ dailyBudgetMicro
Ad Squad Daily Budget Micro ✔ deliveryConstraint
Ad Squad Delivery Constraint ✔ autoBid
Ad Squad Auto Bid ✔ deliveryStatus
Ad Squad Delivery Status targetBid
Ad Squad Target Bid ✔ bidStrategy
Ad Squad Bid Strategy ✔ targeting_demographics
Ad Squad Targeting Demographics ✔ targeting_geos
Ad Squad Targeting Geos ✔ billingEvent
Ad Squad Billing Event ✔ targeting_regulatedContent
Ad Squad Targeting Regulated Content targetingReachStatus
Ad Squad Targeting Reach Status ✔ optimizationGoal
Ad Squad Optimization Goal ✔ pacingType
Ad Squad Pacing TypechildAdTy ✔ childAdType
Ad Squad Child Ad Type ✔ forcedViewSetting
Ad Squad Forced View Setting ✔ placement
Ad Squad Placement ✔ type
Ad Squad Type Creatives
Refer to the Creatives API Field Reference for the full collection of Creatives fields available through the Snapchat API.
API Field Name Field Label Required Inbound Outbound Inbound Filters id
Creative ID Y ✔ ✔ name
Creative Name ✔ ✔ headline
Creative Headline ✔ reviewStatus
Creative Review Status ✔ reviewStatusDetails
Creative Review Status Details ✔ shareable
Creative Shareable ✔ createdAt
Creative Created At ✔ adAccountId
Creative Ad Account ID ✔ adProduct
Creative Ad Product ✔ webViewProperties_blockPreload
Web View Properties Block Preload ✔ webViewProperties_allowSnapJavascriptSdk
Web View Properties Allow Snap Javascript SDK ✔ webViewProperties_deepLinkUrls
Web View Properties Deep Link URLS ✔ webViewProperties_url
Web View Properties URL ✔ webViewProperties_useImmersiveMode
Web View Properties Use Immersive Mode ✔ brandName
Creative Brand Name ✔ topSnapCropPosition
Creative Top Snap Crop Position ✔ topSnapMediaId
Creative Top Snap Media ID ✔ callToAction
Creative Call to Action ✔ forcedViewEligibility
Creative Forced View Eligibility ✔ packagingStatus
Creative Packaging Status ✔ type
Creative Type renderType
Creative Render Type ✔ Media
Refer to the Media API Field Reference for the full collection of Media fields available through the Snapchat API.
API Field Name Field Label Required Inbound Outbound Inbound Filters id
Media ID Y ✔ ✔ name
Media Name ✔ ✔ mediaStatus
Media Status ✔ isDemoMedia
Media is Demo Media ✔ createdAt
Media Created At ✔ adAccountId
Media Ad Account ID ✔ downloadLink
Media Download Link ✔ durationInSeconds
Media Duration in Seconds ✔ fileName
Media File Name ✔ fileSizeInBytes
Media File Size in Bytes ✔ hash
Media Hash ✔ type
Media Type visibility
Media Visibility ✔ Organization
Refer to the Organization API Field Reference for the full collection of Organization fields available through the Snapchat API.
API Field Name Field Label Required Inbound Outbound ID
Organization ID Y ✔ ✔ Name
Organization Name ✔ ✔ country
Organization Country ✔ state
Organization State ✔
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