Claravine integrates with Snapchat Ads Manager to solve problems caused by sprawling advertising data, complicated by siloed teams and tools. Use our integration to deliver and measure your campaigns. Our platform, The Data Standards Cloud, automatically syncs campaign, ad group, and ad data from this engaging camera and messaging app, making it easy to:

• Automate the import of data
• Remove manual steps to correct and enhance Snapchat naming conventions
• Accelerate data entry and custom tracking URL building
• Audit and validate data against marketing data standards
• Pass data downstream for more readable classifications
• Enrich data for improved dimensionality and segmentation in analysis

Once the connector is set up, The Data Standards Cloud automatically syncs and imports specified data from Snapchat and maps this into the appropriate fields in your template(s). From there, you can take a few approaches depending on what your team is looking to accomplish.

You can pass this data directly to your analytics and BI tools so you can more immediately understand performance in these systems. And, you can enrich this data with additional business-specific metadata before sending it downstream. Additionally, naming can be validated, modified, and automatically populated back into Snapchat Ads Manager.

You can also create and validate data across various team workflows. For example, generate naming conventions in our platform. Then set-up campaigns in Snapchat Ads Manager and import this data to validate compliance and add business-specific data from the naming convention workflow. At the same time associate data together for use across workflows, or pass it to your downstream solutions. This type of approach helps you to improve naming compliance while simultaneously putting more accurate, detailed data in the hands of your media and creative teams, and adding important dimensionality to your final analysis in other systems.

Interested in reading more? Check out our blog and talk with your CSM.

• Connect Claravine and Snapchat Ads Manager

  To connect Claravine's platform with Snapchat Ads Manager, you will perform the initial steps in Snapchat Ads Manager and then complete the setup in Claravine's platform. 

  To connect Snapchat Ads Manager with Claravine, the customer must have a Snap Client ID and Snap Client Secret Key, which can be obtained after registering Claravine as an OAuth app with their business account.

  Step 1. Snapchat Ads Manager

  In Snapchat Ads Manager:

  1. Ensure that the user setting up the OAuth configuration has access to all ad accounts: confirm that they are set up with an Organizational Admin Role in Snapchat.
  2. Follow Snapchat’s documentation for instructions on how to Activate Access to the Snapchat Marketing API.
  3. During this process, to properly set the connector, use this value for the Snap Redirect URI: https://oauth.claravine.com/api/v1/oauth/callback/snapchat 
     
     
  4. Once Claravine has been added as an OAuth app, you will see the Snap Client ID and Snap Client Secret Key. Copy this key; you will paste it into Claravine.
     
     

  Step 2. The Data Standards Cloud

  In Claravine's Platform:

  1. In the left navigation panel, select Settings → Integrations → Accounts.
     The Accounts page displays.
  2. Click the plus sign (+) in the top right to create a new account.
     The Create Connected Account menu displays.
  3. Enter the following information for the account:
     • Name
     • Description (optional): We recommend entering a description to make it easier to determine the use of the Account when creating targets.
  4. Select the Snapchat tile as the account type.
  5. Paste the Snap Client ID and Snap Client Secret Key obtained in Step 3 of the Snapchat Ads Manager instructions above.
  6. Click Save and Connect Account.

  What's next: Follow the instructions to create a Snapchat Ads Manager inbound integration Template.

• Snapchat Ads Manager Fields Available for Integration

  The integration allows specific fields in Snapchat to automatically import data into or from a connected template. Below is a list of supported fields and attributes you can map data from/to in Snapchat.

  Campaign

  Refer to the Campaigns API Field Reference for the full collection of Campaign fields available through the Snapchat API.

  API Field Name	Field Label	Required	Inbound	Outbound	Inbound Filters
  id	Campaign ID	Y	✔	✔
  createdAt	Campaign Created At		✔		✔
  adAccountId	Campaign Ad Account ID		✔
  startTime	Campaign Start Time		✔		✔
  status	Campaign Status (refer to Integration Filters)		✔		✔
  name	Campaign Name		✔	✔
  deliveryStatus	Campaign Delivery Status		✔
  objective	Campaign Objective		✔
  buyModel	Campaign Buy Model		✔

  Ad

  Refer to the Ad API Field Reference for the full collection of Ad fields available through the Snapchat API.

  API Field Name	Field Label	Required	Inbound	Outbound	Inbound Filters
  id	Ad ID	Y	✔	✔
  reviewStatus	Ad Review Status		✔		✔
  createdAt	Ad Created At		✔		✔
  creativeId	Ad Creative ID		✔
  status	Ad Status (refer to Integration Filters)		✔
  adSquadId	Ad Squad ID		✔
  name	Ad Name		✔	✔
  deliveryStatus	Ad Delivery Status		✔
  type	Ad Type		✔
  renderType	Ad Render Type		✔

  Ad Accounts

  Refer to the Ad Accounts API Field Reference for the full collection of Ad Accounts fields available through the Snapchat API.

  API Field Name	Field Label	Required	Inbound	Outbound	Inbound Filters
  id	Ad Accounts ID	Y	✔	✔
  createdAt	Ad Accounts Created At		✔		✔
  status	Ad Accounts Status (refer to Integration Filters)		✔		✔
  currency	Ad Accounts Currency		✔
  name	Ad Accounts Name		✔	✔	✔
  advertiserOrganizationId	Advertiser Organization ID		✔
  agencyRepresentingClient	Agency Representing Client		✔
  billingCenterId	Ad Accounts Billing Center ID		✔
  billingType	Ad Accounts Billing Type		✔
  timezone	Ad Accounts Time Zone		✔
  organizationId	Ad Accounts Organization ID		✔
  type	Ad Accounts Type		✔
  clientPayingInvoices	Ad Accounts Client Paying Invoices		✔
  fundingSourceIds	Ad Accounts Funding Source IDs		✔
  regulations_restrictedDeliverySignals	Regulations Restricted Delivery Signals		✔

  Ad Squads

  Refer to the Ad Squads API Field Reference for the full collection of Ad Squads fields available through the Snapchat API.

  API Field Name	Field Label	Required	Inbound	Outbound	Inbound Filters
  id	Ad Squad ID	Y	✔	✔
  name	Ad Squad Name		✔	✔
  createdAt	Ad Squad Created At				✔
  campaignId	Ad Squad Campaign ID		✔
  skadnetworkProperties_status	SKAd Network Properties Status		✔
  lifetimeBudgetMicro	Ad Squad Lifetime Budget Micro		✔
  startTime	Ad Squad Start Time		✔		✔
  endTime	Ad Squad End Time		✔		✔
  creationState	Ad Squad Creation State		✔
  status	Ad Squad Status		✔		✔
  dailyBudgetMicro	Ad Squad Daily Budget Micro		✔
  deliveryConstraint	Ad Squad Delivery Constraint		✔
  autoBid	Ad Squad Auto Bid		✔
  deliveryStatus	Ad Squad Delivery Status
  targetBid	Ad Squad Target Bid		✔
  bidStrategy	Ad Squad Bid Strategy		✔
  targeting_demographics	Ad Squad Targeting Demographics		✔
  targeting_geos	Ad Squad Targeting Geos		✔
  billingEvent	Ad Squad Billing Event		✔
  targeting_regulatedContent	Ad Squad Targeting Regulated Content
  targetingReachStatus	Ad Squad Targeting Reach Status		✔
  optimizationGoal	Ad Squad Optimization Goal		✔
  pacingType	Ad Squad Pacing TypechildAdTy		✔
  childAdType	Ad Squad Child Ad Type		✔
  forcedViewSetting	Ad Squad Forced View Setting		✔
  placement	Ad Squad Placement		✔
  type	Ad Squad Type

  Creatives

  Refer to the Creatives API Field Reference for the full collection of Creatives fields available through the Snapchat API.

  API Field Name	Field Label	Required	Inbound	Outbound	Inbound Filters
  id	Creative ID	Y	✔	✔
  name	Creative Name		✔	✔
  headline	Creative Headline		✔
  reviewStatus	Creative Review Status		✔
  reviewStatusDetails	Creative Review Status Details		✔
  shareable	Creative Shareable		✔
  createdAt	Creative Created At				✔
  adAccountId	Creative Ad Account ID		✔
  adProduct	Creative Ad Product		✔
  webViewProperties_blockPreload	Web View Properties Block Preload		✔
  webViewProperties_allowSnapJavascriptSdk	Web View Properties Allow Snap Javascript SDK		✔
  webViewProperties_deepLinkUrls	Web View Properties Deep Link URLS		✔
  webViewProperties_url	Web View Properties URL		✔
  webViewProperties_useImmersiveMode	Web View Properties Use Immersive Mode		✔
  brandName	Creative Brand Name		✔
  topSnapCropPosition	Creative Top Snap Crop Position		✔
  topSnapMediaId	Creative Top Snap Media ID		✔
  callToAction	Creative Call to Action		✔
  forcedViewEligibility	Creative Forced View Eligibility		✔
  packagingStatus	Creative Packaging Status		✔
  type	Creative Type
  renderType	Creative Render Type		✔

  Media

  Refer to the Media API Field Reference for the full collection of Media fields available through the Snapchat API.

  API Field Name	Field Label	Required	Inbound	Outbound	Inbound Filters
  id	Media ID	Y	✔	✔
  name	Media Name		✔	✔
  mediaStatus	Media Status		✔
  isDemoMedia	Media is Demo Media		✔
  createdAt	Media Created At				✔
  adAccountId	Media Ad Account ID		✔
  downloadLink	Media Download Link		✔
  durationInSeconds	Media Duration in Seconds		✔
  fileName	Media File Name		✔
  fileSizeInBytes	Media File Size in Bytes		✔
  hash	Media Hash		✔
  type	Media Type
  visibility	Media Visibility		✔

  Organization

  Refer to the Organization API Field Reference for the full collection of Organization fields available through the Snapchat API.

  API Field Name	Field Label	Required	Inbound	Outbound
  ID	Organization ID	Y	✔	✔
  Name	Organization Name		✔	✔
  country	Organization Country		✔
  state	Organization State		✔