Claravine + LinkedIn Ads Campaign Manager

Overview

Claravine integrates with LinkedIn Campaign Manager to solve the problem of sprawling advertising data complicated by siloed teams and tools, enabling you to deliver and measure your campaigns. Our platform, The Data Standards Cloud, supports inbound sync of ad accounts, campaigns, ad sets, and ad data from LinkedIn, making it easy to:

• Automate the import of data
• Accelerate data entry and custom tracking URL building
• Audit and validate data against marketing data standards
• Automatically apply Data Standards to naming conventions in LinkedIn Campaign Manager
• Pass data downstream for more readable classifications
• Enrich data for improved dimensionality and segmentation in analysis

Once the connector is set up, The Data Standards Cloud automatically syncs and imports specified data from LinkedIn Campaign Manager and maps this into the appropriate fields in your template(s). From there, you can take a few approaches depending on what your team is looking to accomplish.

You can automatically apply updates to naming conventions in LinkedIn Campaign Manager and pass data directly to your analytics and BI tools so you can more immediately understand performance in these systems. And, you can enrich this data with additional business-specific metadata before sending it downstream.

You can also create and validate data across various team workflows. For example, generate naming conventions in our platform. Then, set up campaigns in LinkedIn Campaign Manager and import this data to validate compliance and add business-specific data from the naming convention workflow. At the same time, associate data together for use across workflows, or pass it to your downstream solutions. This type of approach helps you improve naming compliance while simultaneously putting more accurate, detailed data in the hands of your media and creative teams, and adding important dimensionality to your final analysis in other systems.

• Connect Claravine and LinkedIn Campaign Manager

  Note that you must have a LinkedIn Campaign Manager account set up with at least one active ad account to configure a LinkedIn Ads connector. Only Administrators can create connected accounts and assign them to templates. To connect The Data Standards Cloud to LinkedIn Campaign Manager:

  1. Confirm that you are logged into LinkedIn Campaign Manager with the appropriate account with access to your marketing campaigns.
  2. Navigate to Settings → Integrations → Accounts.
     The Accounts page displays.
  3. Click Add in the upper-right corner.
     The Create Connected Account screen displays.
     

      

     

      

      

  4. Enter the following information for the account:
     • Account Name (example: Claravine LinkedIn Ads Account)
     • Description (optional). We recommend entering a description to make it easier to identify the use of the Account when creating targets.
  5. Select the LinkedIn Ads tile as the account type.
  6. Click Connect Account.
  7. Sign in to your LinkedIn account when prompted to authorize Claravine access to the requested LinkedIn Campaign Manager account.
     

      

     

      

      

  8. Grant the requested permissions and return to Claravine.
  9. Click Save.

  Note: The feature flag for the LinkedIn Ads integration must be enabled at the account level before the connector will appear. Contact your Claravine representative if you do not see the LinkedIn Ads tile.

• LinkedIn Campaign Manager Fields Available for Integration

  The integration allows specific fields in LinkedIn Campaign Manager to automatically import data into a connected template. Below is a list of supported fields and attributes you can map data from in LinkedIn Campaign Manager.

  Note on campaign hierarchy: As of October 2025, LinkedIn updated its campaign hierarchy in Campaign Manager. The new hierarchy — Ad Accounts, Campaigns, Ad Sets, and Ads — is reflected in Claravine when setting up the connector. The table below uses the current LinkedIn nomenclature.

  Campaigns

  API Field Name	Field Label	Req'd	Inbound	Outbound
  id	Campaign ID	Y	✔
  name	Campaign Name		✔
  status	Campaign Status		✔
  created_date	Campaign Created Date		✔
  last_modified_date	Campaign Last Modified Date		✔
  campaign_status	Campaign Status		✔
  ad_accounts	Ad Account		✔

  Ad Sets

  API Field Name	Field Label	Req'd	Inbound	Outbound
  id	Ad Set ID	Y	✔
  name	Ad Set Name		✔
  status	Ad Set Status		✔
  type	Ad Set Type
  created_date	Ad Set Created Date		✔
  last_modified_date	Ad Set Last Modified Date
  ad_accounts	Ad Account		✔
  campaign	Campaign ID, Campaign Name		✔

  Ads

  API Field Name	Field Label	Req'd	Inbound	Outbound
  id	Ad ID	Y	✔
  name	Ad Name		✔
  created_date	Ad Created Date		✔
  last_modified_date	Ad Last Modified Date		✔
  ad_accounts	Ad Account		✔
  ad_set	Ad Set		✔

  Ad Accounts

  API Field Name	Field Label	Req'd	Inbound	Outbound
  id	Ad Account ID	Y	✔	N/A
  name	Ad Account Name		✔	N/A
  status	Ad Account Status		✔	N/A
  created_date	Ad Account Created Date		✔	N/A
  last_modified_date	Ad Account Last Modified Date		✔	N/A

  URL Tracking Parameters and Destination URLs

  Claravine does not currently support the ingestion or write-back of URL tracking parameters and destination URLs. However, LinkedIn Campaign Manager provides several ways to manage URL tracking natively, which you can use alongside your Claravine workflow:

  • At the Ad Level — Destination URL: When creating or editing an ad, enter your landing page URL directly in the Destination URL field. You can append LinkedIn dynamic macros (for example, {CAMPAIGN_NAME}, {CAMPAIGN_ID}, {CREATIVE_ID}, {AD_ID}) directly in this field. LinkedIn replaces macros dynamically when a user clicks the ad.
  • At the Campaign or Account Level — Tracking Templates: Navigate to Campaign → Settings → URL Tracking (sometimes listed under “Advanced Options”) to define a tracking template that automatically appends macros to all ads in that campaign or account. Any ad within the campaign inherits this template, so you do not need to modify each ad’s URL individually.
  • Supported Macros: LinkedIn provides a list of supported macros in Campaign Manager under Help → LinkedIn Ads Macros.

  Tip: If your campaigns use macros applied at the campaign or account level, you typically do not need to manage UTMs in the Claravine ingestion process — LinkedIn fills in the values dynamically at click time.

• Template: Inbound Integration Configuration

  Claravine can import Ad Account, Campaign, Ad Set, and Ad IDs, Names, and additional metadata directly from LinkedIn Campaign Manager, avoiding manual exports, then pass data downstream for more readable classifications and enriched data for improved dimensionality and segmentation in analysis.

  Administrators will create one template per Data Type (Ad Account, Campaign, Ad Set, Ad).

  Instructions

  To add LinkedIn Ads Manager Inbound to a template:

  1. An Administrator must first connect LinkedIn Ads in Settings → Integrations → Accounts (see Connect Claravine and LinkedIn Campaign Manager).
  2. Open or create the integration template in the Templates tab, or under Structures → Templates if Data Relationships is enabled on the account. The template must contain all ID fields, platform Name fields, and any additional metadata fields in Step 2: Define and Govern.
  3. Click Step 3 — Connect.

      

  4. Click the + icon to add a new Inbound Integration.
  5. Select the LinkedIn Ads tile.
     The LinkedIn Ads Inbound configuration section displays.
     

      

     

      

      

  6. Enter Integration Details:
     • Enter an Integration Name. This auto-populates to the template name but can be changed.
     • Enter a Description (optional).
  7. Select the connected LinkedIn Ads Account from the drop-down list.
  8. Select who is responsible for the integration under Owned By.
     “Owned By” settings determine who owns the rows created when Claravine ingests data from LinkedIn. When data is synced, new rows are added to a Pending submission, which appears in Pending under the Submissions tab. Each sync incrementally adds new rows to this pending submission. From there, data can either be:
     • Manually submitted into the dataset, or
     • Automatically submitted if auto-submit is enabled

     Example Use Case: If you’re an enterprise brand, you might add multiple integrations within a single template and assign a different “Owned By” user to each one. This allows you to control visibility of Pending Submissions based on user groups — for example, Agency A sees only their rows, Agency B sees only their rows, and the Brand sees all rows across the integration.

  9. Select the Data Selection type. You may only select one inbound data type per template.
     • Ad Account — The top-level container holding billing, permissions, and all campaigns
     • Campaign — Organizes strategy, including shared budget, schedule, and objectives
     • Ad Set — Defines audience targeting, bidding, budget, and placements
     • Ads — The actual creatives users see, including text, images, video, CTAs, and URLs
  10. Sync Schedule defaults to Every 8 hours.

  Field Mapping

  1. The ID field is a required field mapping when adding a LinkedIn Ads integration to a template. In the Map To fields, select the field name in the template to map this inbound data to.

  2. Click + Add New Mapping to add additional Campaign Manager fields to map with Claravine fields. Refer to the list of available inbound fields above.

  3. Click Save to save the template.

  Note: The template must contain all ID fields, platform Name fields, and any additional metadata fields in Define and Govern in order to set up the connector. You will not be able to save the template until all required fields are filled. Check the error icon in the top right of the template to see what errors exist.

  Repeat these steps for the other Data Types; you will have one inbound data template for Ad Accounts, one for Campaigns, one for Ad Sets, and one for Ads.

   

   

• Template: Outbound Configuration

  Claravine can automatically generate a LinkedIn file with the data from every submission. Administrators can design the file, what data to include in the file, and where to send the data per template.

  Instructions

  To add LinkedIn Outbound to a template:

  1. An Administrator must first connect the Ads Manager in Settings → Integrations → Accounts (see Connect Claravine and LinkedIn Campaign Manager).
  2. Open an existing template or create a new template in the Templates tab, or under Structures → Templates if Data Relationships is enabled on the account.
  3. Open the Connect tab in the Template Setup screen.
  4. Click the + icon to add a new Outbound Integration.
  5. Select the LinkedIn Ads tile.
  6. Enter Integration Details.