Salesforce Marketing Cloud (SFMC) is one of the most widely used Customer Relationship Management (CRM) tools. Salesforce Marketing Cloud Engagement is Salesforce’s solution for email marketing, mobile, and advertising. Marketers use this solution to activate data to enhance message relevance, personalize campaigns, and improve customer lifetime value. But like any marketing tool, it's easy for data to fall out of standard.
That's why we're adding a connector between The Data Standards Cloud and Salesforce Marketing Cloud Engagement. This integration enables you to pull in standard campaign objects for validation, correction, and enrichment, and push back updated naming conventions.
Integrate Claravine and Salesforce Marketing Cloud Engagement
Prerequisites
To connect to Salesforce, you will need the following pieces of information, which you can obtain in the Salesforce documentation:
- The subdomain of the Salesforce Engagement Account you want to connect
- Account ID
- Client ID
- Client Secret
Configure the SFMC Engagement Connector in Claravine
To configure a Salesforce Marketing Cloud Engagement connector:
- Click Integrations and select Accounts.
- Click Add in the upper right to create a connected account.
- In the Create a Connected Account page, enter the name of the Salesforce account you want to create (for example, Company Name’s SF Account) and an optional description.
- Click the Salesforce Marketing Cloud Engagement tile.
- Enter the Subdomain, Account ID, Client ID, and Client Secret and click Save Account.
SFMC Engagement Fields Available for Integration
Below is a list of supported fields and attributes you can map from and to Salesforce Marketing Cloud Engagement. To view the full collection of fields are available through the Salesforce Marketing Cloud API, refer to the Salesforce documentation.
Campaign
API Field Name | Field Label | Required | Inbound | Outbound |
---|---|---|---|---|
id |
Campaign ID | Y | ||
name |
Campaign Name | ✔ | ✔ | |
createdDate |
✔ | |||
modifiedDate |
✔ | |||
description |
✔ | |||
campaignCode |
✔ | |||
color |
✔ | |||
favorite |
✔ |
You can apply the following integration filters to Campaign data synced from Salesforce Marketing Cloud Engagement:
createdDate
modifiedDate
Journey
API Field Name | Field Label | Required | Inbound | Outbound |
---|---|---|---|---|
id |
Journey ID | Y | ||
key |
Y | |||
name |
Journey Name | ✔ | ✔ | |
version |
✔ | |||
createdDate |
✔ | |||
modifiedDate |
✔ | |||
description |
✔ | |||
triggers |
✔ | |||
goals |
✔ | |||
activities |
✔ | |||
tags |
✔ | |||
Status |
✔ |
You can apply the following integration filters to Journey data synced from Salesforce Marketing Cloud Engagement:
createdDate
modifiedDate
status
Asset
API Field Name | Field Label | Required | Inbound | Outbound |
---|---|---|---|---|
id |
Asset ID | Y | ||
name |
Asset Name | ✔ | ✔ | |
createdDate |
✔ | |||
modifiedDate |
✔ | |||
description |
✔ | |||
CustomerKey |
✔ | |||
Tags |
✔ | |||
Content |
✔ |
You can apply the following integration filters to Asset data synced from Salesforce Marketing Cloud Engagement:
createdDate
modifiedDate
status
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