UTM ID works by setting a Campaign ID for your URLs and sending the parameters associated to that ID to Google Analytics. You can associate traffic data with your parameter metadata from the traditional UTM Parameters, such as Source and Medium, or you can add custom dimensions. For example, you might add a custom dimension like Launch Date, Creative Content, or Objective.
Adding campaign data into Google Analytics enables a more customized analysis of ad campaign performance. In the free version of Google Analytics you are able to add up to 20 dimensions of your choosing and can be used a primary or secondary dimensions in Google Analytics reporting.
Utilizing UTM ID also simplifies and reduces the amount of campaign data you need to send in the URL. A single Campaign ID can be joined with your campaign metadata to populate campaign and custom dimensions and metrics in your reports.
Custom Dimensions are set at the Property Level and can add great clarity and insight to your digital campaigns. To learn more about this functionality click here.
Create Custom Dimensions in Google Analytics
- Navigate to the appropriate Google Analytics Account.
- Click Admin in the left-side menu.
- Click Custom Definitions, then Custom Dimensions.
- Click + New Custom Dimension.
- Enter the new Custom Dimension Name.
- Select the Scope to be Session.
IMPORTANT NOTE: When using dimension widening, an Admin will need to create a Custom Report in Google Analytics for insights on custom dimensions. For more information go to Creating and Managing Custom Reports in Google Analytics.
What's Next read the blog article Claravine + Google Analytics (UA) Updated Integration
What's Next read the Knowledge Base article on Setting up Data Imports
What's Next read the blog article The Ultimate UTM: UTM ID