The Data Standards Platform's inbound integration imports data for each of the core Amazon Ads objects (brand, display, and product) so that users can manage data on separate datasets or blend them together to create tracking URLs. Integrating The Data Standards Platform with Amazon Ads enables you to:

• automate import of data to curtail manual work
• pass data downstream for more readable classifications
• enrich data for improved dimensionality and segmentation in analysis
• audit and validate data against marketing data standards
• accelerate data entry and tracking URL building

• Connect Claravine and Amazon Ads

  Configure the Amazon Ads Connector in Claravine

  This integration supports authentication through OAuth.

  To connect The Data Standards Cloud with another platform, you must create a connected account in The Data Standards Cloud, as described below. 

  To set up a platform connector in Claravine:

  1. In The Data Standards Cloud, navigate to Settings → Integrations → Accounts. 
     The Accounts page displays.
     
     
      
  2. Click the plus sign (+) in the top right to create a new account.
     The Create Connected Account page displays.
     
     
      
  3. Enter the following information for the account:
     • Account Name
     • Description (optional). We recommend entering a description to make it easier to determine the use of the account when creating targets.
  4. Select the Amazon Ads tile.
      
  5. Enter the credentials required for Amazon Ads.
     • These vary with the platform and may include a Customer ID, an Account ID, a Client ID, a URL, a Secret Key, a username, and/or a password.
        
  6. Click Save and Connect Account.

  Prepare Amazon Ads to Connect With Claravine

  To configure an Amazon Ads connector, you must have an Amazon Ads Account. Click Allow to grant Claravine access to the account data.

  

• Amazon Ads Fields Available for Integration

  Sponsored Brands Campaigns

  API Field Name	Field Label	Req'd	Inbound
  campaignId	Campaign ID	Y	✔
  name	Name		✔
  state	Status		✔
  budget	Budget		✔
  endDate	End Date		✔
  adFormat	Ad Format		✔
  startDate	Start Date		✔
  budgetType	Budget Type		✔
  portfolioId	Portfolio Id		✔
  bidMultiplier	Bid Multiplier		✔
  brandEntityId	Brand Entity Id		✔
  servingStatus	Serving Status		✔
  bidOptimization	Bid Optimization		✔

  Integration filters you can apply to sponsored brand campaigns data synced from Amazon Ads are:

  • Start Date
  • End Date
  • Brand Campaigns
  • Status
  • Portfolios

  Sponsored Brands Ad Groups

  API Field Name	Field Label	Req'd	Inbound
  campaignId	Campaign Id		✔
  adGroupId	Ad Group Id	Y	✔
  name	Name		✔

  Integration filters you can apply to sponsored brands ad groups data synced from Amazon Ads are:

  • Brand Campaigns
  • Brand Ad groups

  Sponsored Display Ad Groups

  API Field Name	Field Label	Req'd	Inbound
  campaignId	Campaign Id		✔
  bidOptimization	Bid Optimization		✔
  adGroupId	Ad Group Id	Y	✔
  defaultBid	Default Bid		✔
  state	Status		✔
  tactic	Tactic		✔
  name	Name		✔

  Integration filters you can apply to sponsored display ad groups data synced from Amazon Ads are:

  • Display Campaigns
  • Display Ad groups
  • Status

  Sponsored Display Campaigns

  API Field Name	Field Label	Req'd	Inbound
  budget	Budget		✔
  budgetType	Budget Type		✔
  campaignId	Campaign Id	Y	✔
  costType	Cost Type		✔
  deliveryProfile	Delivery Profile		✔
  endDate	End Date		✔
  portfolioId	Portfolio Id		✔
  state	Status		✔
  tactic	Tactic		✔
  name	Name		✔
  startDate	Start Date		✔

  Integration filters you can apply to sponsored display campaigns data synced from Amazon Ads are:

  • Start Date
  • End Date
  • Display Campaigns
  • Status
  • Portfolios

  Sponsored Display Product Ads

  API Field Name	Field Label	Req'd	Inbound
  campaignId	Campaign ID		✔
  adGroupId	Ad Group ID		✔
  adId	Ad ID	Y	✔
  asin	As In		✔
  state	Status		✔
  sku	Sku		✔

  Integration filters you can apply to sponsored display product ads data synced from Amazon Ads are:

  • Display Campaigns
  • Display Ad groups
  • Display Ads
  • Status

  Sponsored Product Ad Groups

  API Field Name	Field Label	Req'd	Inbound
  adGroupId	Ad Group Id	Y	✔
  campaignId	Campaign Id		✔
  defaultBid	Default Bid		✔
  state	Status		✔
  name	Name		✔

  Integration filters you can apply to sponsored brands product ad groups data synced from Amazon Ads are:

  • Product Campaigns
  • Product Ad groups
  • Status

  Sponsored Product Ads

  API Field Name	Field Label	Req'd	Inbound
  campaignId	Campaign Id		✔
  adGroupId	Ad Group Id		✔
  adId	Ad Id	Y	✔
  asin	As In		✔
  state	Status		✔
  sku	Sku		✔

  Integration filters you can apply to sponsored product ads data synced from Amazon Ads are:

  • Product Campaigns
  • Product Ad groups
  • ProductAds
  • Status

  Sponsored Product Campaigns

  API Field Name	Field Label	Req'd	Inbound
  name	Name		✔
  state	Status		✔
  bidding_strategy	Bidding Strategy		✔
  bidding_adjustments	Bidding Adjustments		✔
  endDate	End Date		✔
  startDate	Start Date		✔
  campaignId	Campaign Id	Y	✔
  dailyBudget	Daily Budget		✔
  portfolioId	Portfolio Id		✔
  campaignType	Campaign Type		✔
  targetingType	Targeting Type		✔
  premiumBidAdjustment	Premium Bid Adjustment		✔

  Integration filters you can apply to sponsored product campaigns data synced from Amazon Ads are:

  • Start Date
  • End Date
  • Product Campaigns
  • Status
  • Portfolios

• Add the Integration to a Template

  1. For step-by-step instructions on adding the inbound integration to a template, selecting your data type, and mapping fields, see Inbound Integration Configuration.