Content ID

Content ID is Claravine’s approach to content similarity detection. Content ID identifies a complete content match and surfaces it within your dataset. 

Understand Content ID

Our Content ID feature introduces a groundbreaking method for assigning a unique identifier to every piece of content, be it an image or (coming soon) a video. This 1:1 ID match enables you to instantly detect and identify similar content anywhere it appears across your datasets. So, if an asset exists in the data you import from your DAM, it will receive the same ID as the asset that was used in your Media Platform. With this ID available to you alongside your other marketing metadata, you can detect, track, locate, compare, and identify duplicate assets across your datasets.

When Claravine AI analyzes an image or video and constructs the aboutness of that asset, we also generate an ID that becomes uniquely tied to that asset. This isn’t a randomly generated ID for your row of data, but rather an ID that uniquely identifies the exact asset - its size, shape, orientation, quality, composition, etc. This feature employs an advanced Computer Vision AI cluster analysis algorithm to assess each asset's uniqueness before assigning a global identifier.

Uses for Content ID

• Find and deduplicate assets: Once we apply a Content ID to an asset, you can use it to detect other identical assets. Quickly sort IDs across your dataset and see—in ID form or using asset preview—all your duplicates at once. From there, you can update asset metadata or decide what clean-up may be needed.
• Facilitate a DAM migration / increase DAM to DAM consistency: Getting ready to migrate your assets? Clean things up before you start the migration and/or use Content ID to ID and confirm that all the assets were in fact transferred. Additionally, this toolset is great if you need to confirm that an asset exists in multiple places—again use the ID. For example, you can confirm assets moved from a creative agency's DAM to a customer's DAM are the same and contain the appropriate metadata.
• Validate trafficked media: Are you sure that the right asset was trafficked across your campaigns? Use Content ID to quickly compare a creative used in your media and advertising platforms to the intended asset in your DAM or other system. This is even faster and more intuitive by using the asset preview to eyeball the creative as you compare.
• Create relationships between assets: Finally, your content and creative metadata shouldn’t live in isolation. You can use content similarity detection to create relationships between assets (DAM to DAM, DAM to Media Platform, and Media Platform to DAM). By using the Content ID as the common thread between datasets, you can more easily connect the work that teams are doing, and thus the data.

Enable Content ID for a Template

Enable Content ID for a template by creating a Content ID field and adding it to a Field Set, then adding the Content ID field to the template. 

1. Navigate to Settings → Elements → Field Sets. Select the Field Set to which you want to add your Content ID field and click the blue plus (+) to create a new field.
   
   
2. In the field configuration menu on the right, give your Content ID field a name and description, then select Content Comprehension as the field type.
   
   

   
   
   

3. Select Content ID as the CC type and click Done.
   
   
   
   
4. Navigate to Settings → Templates and select the template to which you want to add your Content ID field.
   
   Ensure that Content Comprehension is enabled on your template and that the AI Classification Source URL option is selected for your Creative Asset URL or AEM Asset Path field.
   
   
5. Select Add Fields, navigate to the correct Field Set and select your Content ID field. It will display as a field in the template, highlighted purple to indicate that it’s a Claravine AI field.
   
   

Deliver Content ID Through Outbound Connectors

Content ID can be delivered as a field through our full list of Outbound Connectors.

• For Media Platforms like Adobe AEM, Meta, or Google CM360, you can map the Content ID to a Media Platform field in the mapping step when you configure the connector.
• For file-based Outbound Connectors like Amazon S3 or Snowflake, you can select Content ID as a field to include in files.