Claravine + Pinterest Ads Manager Integration

Overview

Claravine integrates with Pinterest Ads Manager to solve the problem of sprawling advertising data  complicated by siloed teams and tools, enabling you to deliver and measure your campaigns. Our platform, The Data Standards Cloud, automatically syncs campaign, ad group, ad and ad account data from Pinterest, making it easy to:

• Automate the import of data
• Accelerate data entry and custom tracking URL building
• Audit and validate data against marketing data standards
• Pass data downstream for more readable classifications
• Enrich data for improved dimensionality and segmentation in analysis

Once the connector is set up, The Data Standards Cloud automatically syncs and imports specified data from Pinterest and maps this into the appropriate fields in your template(s). From there, you can take a few approaches depending on what your team is looking to accomplish.

You can pass this data directly to your analytics and BI tools so you can more immediately understand performance in these systems. And, you can enrich this data with additional business-specific metadata before sending it downstream.

You can also create and validate data across various team workflows. For example, generate naming conventions in our platform. Then, set-up campaigns in Pinterest Ads Manager and import this data to validate compliance and add business-specific data from the naming convention workflow. At the same time associate data together for use across workflows, or pass it to your downstream solutions. This type of approach helps you to improve naming compliance while simultaneously putting more accurate, detailed data in the hands of your media and creative teams, and adding important dimensionality to your final analysis in other systems.

• Connect Claravine and Pinterest Ads Manager

  Note that you must have a Pinterest Business account set up to configure a Pinterest Ads Manager connector. To connect The Data Standards Cloud to Pinterest Ads Manager:

  1. Confirm that you are logged into Pinterest Ads Manager with the appropriate account with access to your marketing campaigns.
  2. Navigate to Settings → Integrations → Accounts.
     The Accounts page displays.
  3. Click the plus sign (+) in the top left to create a new account.
     The Create Connected Account menu displays.
  4. Enter the following information for the account:
     • Name
     • Description (optional). We recommend entering a description to make it easier to determine the use of the Account when creating targets.
  5. Select the Pinterest tile as the account type.
     The Pinterest sync page opens, asking to continue.
  6. Click Continue As ... or log into another account.
  7. Click Save and Connect Account.
     The Pinterest Ads Manager authorization page opens asking to Authorize Access.
     
     
  8. Click Give Access.
  9. Click Save.

• Pinterest Ads Manager Fields Available for Integration

  The integration allows specific fields in Pinterest to automatically import data into a connected template. Below is a list of supported fields and attributes you can map data from/to in Pinterest Ads Manager.

  • Field Label
  • Campaign ID
  • Campaign Name
  • Objective Type
  • Campaign Type
  • Campaign Status
  • Ad Account ID
  • Campaign Created Time
  • Audience Verification Tracking URL
  • Buyable Button Tracking URL
  • Click Tracking URL
  • Engagement Tracking URL
  • Impression Tracking URL
  • Order Line ID
  • Lifetime Spend Cap
  • Daily Spend Cap
  • Ad ID
  • Ad Name
  • Ad Status
  • Ad Type
  • Ad Created Time
  • Ad Creative Type
  • Ad Summary Status
  • Ad Account ID
  • Ad Pin Deleted
  • Ad Removable
  • Ad Group ID
  • Ad Campaign ID
  • Carousel Android Deep Links
  • Carousel Destination URLS
  • Carousel iOS Deeplinks
  • Ad View Tracking URL
  • Ad Pin ID
  • Ad Click Tracking URL
  • Ad Rejected Reasons
  • Ad Rejection Labels
  • Ad Review Status
  • Ad Destination URL
  • Buyable Button Tracking URL
  • Click Tracking URL
  • Engagement Tracking URL
  • Impression Tracking URL
  • Audience Verification Tracking URL
  • Collection Items Destination URL Template
  • Ad Group ID
  • Ad Group Name
  • Ad Group Campaign ID
  • Ad Group Status
  • Ad Group Created Time
  • Ad Account ID
  • Ad Group Start Time
  • Ad Group End Time
  • Ad Group Type
  • Click Tracking URL
  • Buyable Button Tracking URL
  • Engagement Tracking URL
  • Audience Verification URL
  • Impression Tracking URL
  • Lifetime Frequency Cap
  • Auto Targeting Enabled
  • Bid in Micro Currency
  • Budget in Micro Currency
  • Ad Group Billable Event
  • Ad Group Budget Type
  • Ad Group Pacing Delivery Type
  • Ad Group Placement Group
  • Conversion Learning Mode Type
  • Ad Group Summary Status
  • Targeting Spec Property 1
  • Targeting Spec Property 2
  • Ad Group Feed Profile ID
  • Ad Accounts ID
  • Ad Accounts Name
  • Ad Accounts Owner Username
  • Ad Accounts Country
  • Ad Accounts Currency

• Template: Inbound Integration Configuration

  Claravine can import Ad Account, Campaign, Ad Group, and Ad IDs, Names, and additional metadata directly from Pinterest Ads Manager, avoiding manual exports, then pass data downstream for more readable classifications and enriched data for improved dimensionality and segmentation in analysis.

  Administrators will create one template per Data Type (Ad Account, Campaign, Ad Group, Ad).

  Video

  Watch a video showing you how to add an Pinterest Ads Manager Inbound Integration to a template:

  Instructions

  To add Ads Manager Inbound to a template:

  1. An Administrator must first connect Pinterest Ads in Settings→Integrations→Accounts.
  2. Open or create the integration template in the Templates topical menu. The template must contain all ID fields, platform Name fields, and any additional metadata fields in Step 2 Define and Govern.
  3. Click Step 3 - Connect.
     

  4. Click + to add a new inbound integration.
  5. Click Pinterest Inbound.
     The Pinterest Ads Inbound configuration section displays.
     
  6. Select the connected Pinterest Ads Manager Account from the drop-down list.
  7. Select the Data Selection type. You may only select one inbound data type per template.
     • Ad Accounts
     • Ad Groups
     • Ads
     • Campaigns
  8. Sync Schedule defaults to Every 8 hours.

  Field Mapping

  1. The ID field is a required field mapping when adding a Pinterest Ads integration to a template. In the Map To fields, select the field name in the template to map this inbound data to.

  2. Click + Add New Mapping to add additional Ads Manager fields to map with Claravine fields. Refer to the list of available inbound fields.

  3. Click Save to save the template.

  Repeat these steps for the other Data Types; you will have one inbound data template for Ad Accounts, one inbound data template for Campaigns, one inbound data template for Ad Groups, and one inbound data template for Ads.

  What's Next:

  • Build a Pinterest Ads “Join” template to compile the Ad Account, Campaign, Ad Group, and Ad data together.
  • Learn how users would review and submit inbound integration data in the Pending menu.