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Claravine + Google Ads Integration

Julia Randall
Julia Randall
  • Updated

Claravine integrates with Google Ads to automatically sync campaign, ad group, and ad data from this powerful partner, making it easy to:

  • Automate the import of data, reducing manual steps and human error, while improving the speed and availability of fresh, accurate data for use

  • Accelerate data entry and custom tracking URL building

  • Audit and validate data against marketing data standards

  • Pass data downstream for more readable classifications

  • Enrich data for improved dimensionality and segmentation in analysis

Once the connector is set up, The Data Standards Cloud automatically syncs and imports specified data from Google Ads and maps this into the appropriate fields in your template(s). From there, you can take a few approaches depending on what your team is looking to accomplish.

You can pass this data directly to your analytics and BI tools so you can more immediately understand performance in these systems. And, you can enrich this data with additional business-specific metadata before sending it downstream.

You can also create and validate data across various team workflows. For example, generate naming conventions in our platform. Then set-up campaigns in Google Ads and import this data to validate compliance and add business-specific data from the naming convention workflow. At the same time associate data together for use across workflows, or pass it to your downstream solutions. This type of approach helps you to improve naming compliance while simultaneously putting more accurate, detailed data in the hands of your media and creative teams, and adding important dimensionality to your final analysis in other systems.

To learn more, check out our blog and talk with your CSM.

  • Google Ads Fields Available for Integration

    The integration allows specific fields in Google Ads to automatically import data into a connected template. The available inbound data fields from Google Ads are:

    Campaigns

    API Field Name Field Label Req'd Inbound Outbound
    campaign.id Campaign ID Y ✔ N/A
    campaign.name Campaign Name   ✔ N/A
    campaign.advertising_channel_type Campaign Type   ✔ N/A
    campaign.start_date Campaign Start Date   ✔ N/A
    campaign.end_date Campaign End Date   ✔ N/A

    Integration filters you can apply to campaign data synced from Google Ads are:

    Ad Groups

    API Field Name Field Label Req'd Inbound Outbound
    ad_group.id Ad Group ID Y ✔ N/A
    ad_group.name Ad Group Name   ✔ N/A
    ad_group.status Ad Group Status   ✔ N/A
    ad_group.type Ad Group Type   ✔ N/A
    ad_group.tracking_url_template Ad Group Tracking URL Template   ✔ N/A
    ad_group.url_custom_parameters Ad Group Tracking Custom Parameters   ✔ N/A
    ad_group.final_url_suffix Ad Group Final URL Suffix   ✔ N/A

    Integration filters you can apply to ad group data synced from Google Ads are:

    • Ad Group Status
    • Ad Group Type
    • Campaign Start Date
    • Campaign End Date
    • Ad Group Campaigns (multi-select)
    • Ad Groups (multi-select)

    Ads

    API Field Name Field Label Req'd Inbound Outbound
    ad_group_ad.ad.id Ad ID Y ✔ N/A
    ad_group_ad.ad.name Ad Name   ✔ N/A
    ad_group_ad.ad.type Ad Type   ✔ N/A
    ad_group_ad.ad.tracking_url_template Ad Tracking URL Template   ✔ N/A
    ad_group_ad.ad.text_ad.description1 Ad Text Search Ad Description 1   ✔ N/A
    ad_group_ad.ad.text_ad.description2 Ad Text Search Ad Description 2   ✔ N/A
    ad_group_ad.ad.final_url_suffix Ad Final URL Suffix   ✔ N/A
    ad_group_ad.ad.url_custom_parameters Ad Tracking Custom Parameters   ✔ N/A
    ad_group_ad.ad.expanded_text_
    ad.headline_part1    		 Ad Text Search Ad Headline Part 1   ✔ N/A
    ad_group_ad.ad.expanded_text_
    ad.headline_part2    		 Ad Text Search Ad Headline Part 2   ✔ N/A
    ad_group_ad.ad.expanded_text_
    ad.headline_part3    		 Ad Text Search Ad Headline Part 3   ✔ N/A
    ad_group_ad.ad.expanded_dynamic_
    search_ad.description    		 Ad Dynamic Search Ad Description 1   ✔ N/A
    ad_group_ad.ad.expanded_dynamic_
    search_ad.description2    		 Ad Dynamic Search Ad Description 2   ✔ N/A
    ad_group_ad.ad.responsive_
    search_ad.descriptions    		 Ad Search Ad Descriptions   ✔ N/A
    ad_group_ad.ad.responsive_
    search_ad.headlines    		 Ad Search Ad Headlines   ✔ N/A
    ad_group_ad.ad.responsive_
    search_ad.path1    		 Ad Search Ad Path 1   ✔ N/A
    ad_group_ad.ad.responsive_
    search_ad.path2    		 Ad Search Ad Path 2   ✔ N/A
    ad_group_ad.ad.expanded_text_ad.path1 Ad Text Search Ad Path 1   ✔ N/A
    ad_group_ad.ad.expanded_text_ad.path1 Ad Text Search Ad Path 2   ✔ N/A

    Integration filters you can apply to ad data synced from Google Ads are:

    • Ad Status (Learn More)
    • Ad Type (Learn More)
    • Campaign Start Date
    • Campaign End Date
    • Ads Ad Groups (multi-select)

  • Connect Claravine and Google Ads

    To connect The Data Standards Cloud to Google Ads:

    1. Confirm that you are logged into Google Ads with the appropriate account with access to your marketing campaigns.
    2. From the Claravine platform's main navigation panel, select Settings → Integrations → Accounts. 
      The Accounts page displays.
    3. Click the plus sign (+) in the top right to create a new account.
      The Create Connected Account menu displays.
    4. Enter the following information for the Account:
      • Name
      • Description (optional). We recommend entering a description to make it easier to determine the use of the account when creating targets.
    5. Select the Google Ads tile.
    6. Enter the 10-digit Customer ID, removing the dashes.
      You can find the Customer ID as the Account ID in the upper right corner of Google Ads. Refer to this Google Ads article for help on how to find your Customer ID, or watch a Google Ads support video here.
    7. Click Save and Connect Account.
      The Google Ads authorization page opens asking to choose an account.
    8. The next authorization page allows Claravine to access your Google Account. Click Allow.
      Claravine will save and update this new Connected Account.

    Learn more:

  • Templates: Google Ads Inbound Configuration

    Claravine can import Campaign, Ad Group, and Ad IDs, Names, and additional metadata directly from Google Ads Manager, avoiding manual exports, then pass data downstream for more readable classifications and enriched data for improved dimensionality and segmentation in analysis.

    Administrators create one template per data type (Campaign, Ad Group, Ad).

    Video

    Watch a video showing you how to add an Google Ads Manager Inbound Integration to a template:

    Instructions

    To add Ads Manager Inbound to a template:

    1. An Administrator must first connect Google Ads in the Settings → Integrations → Accounts.
    2. Open or create the Integration template in the Templates topical menu. The template must contain all ID fields, platform Name fields, and any additional metadata fields in Step 2 Define and Govern.
    3. Click Step 3 - Connect.

    4. Click + to add a new Inbound integration.
    5. Click Google Ads Inbound.
      The Google Ads Inbound configuration section displays.
    6. Select the connected Google Ads Manager account from the drop-down list.
    7. Select the Data Selection type. You may only select one inbound data type per template.
      • Campaigns
      • Ad Groups
      • Ads
    8. Sync Schedule defaults to Daily.
    9. Select Integration Filters to limit the data imported to this template:
      • Campaign:
        • Campaign Status (learn more)
          • Enabled
          • Removed
          • Paused
          • Unknown
          • Unspecified
        • Campaign Type (learn more here and here)
          • Display
          • Hotel
          • Local
          • Local Services
          • Multi Channel
          • Performance Max
          • Search
          • Shopping
          • Smart
          • Unknown
          • Video
        • Campaign Start Date (learn more)
          • YYYY-MM-DD
        • Campaign End Date (learn more)
          • YYYY-MM-DD
        • Ad Group
          • Ad Group Status (learn more)
          • Enabled
          • Removed
          • Paused
          • Unknown
          • Unspecified
        • Ad Group Type
      • Ad

    Field Mapping

    The ID field is a required field mapping when adding a Google Ads integration to a template.

    1. In the Map To fields, select the field name in the template to map this inbound data to.
    2. Click + Add New Mapping to add additional Ads Manager fields to map with Claravine fields. See the list of available inbound fields.
    3. Click Save to save the template.

    Repeat these steps for the other data type; you will have one inbound data template for Campaigns, one inbound data template for Ad Groups, one inbound data template for Ads.

    What's Next:

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