Claravine + Adobe Experience Manager (AEM)

Rebekah Garner
Rebekah Garner
  • Updated


Sprawling content and marketing data, complicated by siloed teams and tools, means you're likely struggling to properly automate digital customer experiences. That's why Claravine partners with Adobe Experience Manager. Our platform, The Data Standards Cloud, connects with this powerful content and  digital asset management system, making it easy to:

  • Quickly locate, identify, and address asset and webpage data quality issues
  • Arm operations and measurement with the content and creative data they need
  • Speak the same data language across all your tech

"In today’s digital-first world, marketers are challenged with delivering consistent content across multiple channels as well as capturing actionable data to drive business decisions. For enterprise customers, Claravine’s integration with Adobe Experience Manager will allow a common taxonomy to be deployed and governed across multiple systems, teams, and business units."

- Cody Crnkovich, Head of Platform Partners and Strategy, Adobe

How does it work?

Once the connector is set-up, The Data Standards Cloud imports metadata from Experience Manager using custom settings by type of data (asset or webpage), file format filters, and field mappings. Then, platform users can quickly identify data quality issues, plus update and enrich data based on the use case.

This improved and standardized data can be sent back into Adobe Experience Manager. It can also be used in The Data Standards Cloud to enable campaign deployment, or sent to downstream analytics and cloud storage for additional dimensions for creative measurement.

Make your asset and webpage data work harder

mceclip1.png Move Faster

More quickly tag and edit, while reducing time spent searching for items or duplicating work.

mceclip2.png Simplify Collaboration
Accelerate operations with consistent naming and tagging for faster, more reliable hand-offs.

mceclip3.png Measure Performance
Engrain end-to-end data flows for better, faster measurement and optimization.

Interested in reading more?

Watch the webinar on Adobe Experience Manager here.

What's Next: Follow the instructions to create a Template with Inbound Pages AEM data or Inbound Assets AEM data.



Article is closed for comments.