Getting Started for Admin (Adobe Analytics)

Rebekah Garner
Rebekah Garner
  • Updated

Adobe to Claravine API Connection

Claravine needs an API connection into any Adobe account you want to connect with. To do so, please create a Claravine user in Adobe using a Claravine email alias, such as, claravine@{yourdomain}.com. Alternatively, if that is not possible, you can use

Permissions suggested within the Enterprise User Management Product Profile include:

  • Report Suites: access to all report suites for which Claravine will be used
  • Metrics: we don't necessarily need access to the metrics; we will not be using them
  • Dimensions: we need access to any variables that Claravine will be used to push data to classifications for, as well as any variables that we need to include in the validation check when we ensure the page is ready. We're not able to access any real data without metric or UI access (which we don't require), so this is not granting us access to data directly.
  • Report Suite Tools: Report Suites (Read), Report Suites (Write) [we will not be creating any report suites, just accessing the list of report suites and writing data to classifications], Conversion Variables (if working with classifications for eVars or validating their presence on a page), Traffic Variables (if working with classifications for props or validating their presence on a page)
  • Analytics Tools: Permissions (Read) - Web Services, Permissions (Write) - Web Services, Web Service Access, Logs - Web Services, Code Manager - Web Services


Provisioning Web Services Access allows report suites, reports, and classification information to be shared between Adobe and Claravine. We do not need the password, we will never log in to Adobe.


Please provide the Company Name, User Name, and Shared Secret to your Customer Success Manager. To find this information in Adobe:

  1. Log in to Adobe Analytics, not the Admin Console.

  2. On the top menu click on Admin.

  3. Under User Management, click on Analytics Users & Assets.

  4. Search for the user profile you want to connect with Claravine. Click on the User ID

  5. In the Access > Web Services Credentials section, find the User Name and Shared Secret.


If you prefer to enter the Company Name, User Name, and Shared Secret directly in Claravine, see the Creating an Account section on the Accounts Overview document.



Internal Discussions

To ensure a timely launch, please hold internal discussions with all stakeholders and channel directors to confirm all teams are on the same page with the transition to Claravine and all information and changes have been determined. Please confirm all report suites, reports, classifications, taxonomies, picklists, and campaign building requirements are in place.

Feel free to view the DAA Webinar created by Anne Saylor which shows attendees how leading companies create structure and process to support clean and complete Adobe Analytics classification data. More than just a technical effort, this involves a great communication strategy among teams, a structured rollout, and a long-term view of maintenance efforts. Come away with actions you can take at your own company to improve the accuracy and timeliness of your classification data.




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