Query String Parameter/Landing Page Parameter Overview
The query string is the part of a URL which assigns values to specified parameters. A question mark (?) is used to separate the base domain and the query string parameter, and ampersands (&) for multiple query strings. For example:
https://www.claravine.com?cid=SOC_12345678&utm_campaign=Nexus2020&utm_medium=email
For more information about determining a query string parameter in Adobe, please review this Adobe Analytics guide.
Important Note: The query string parameter in Adobe is case sensitive. If Adobe is configured for lowercase cid but a user configures the URL with uppercase CID, Adobe will not capture the click information.
For Claravine use, an Administrator must add a query string parameter to the Link configuration to build a trackable URL using the query string parameter.
Build a trackable URL using the query string parameter
- Click Settings on the Navigation menu.
- Click Templates in the Templates Sub-Navigation menu.
The Templates page displays.
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Click on the Template Name to open the Template, or follow the instructions to Create a New Template.
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On Step 2 - Define and Govern, Click + Add Link Field.
The Link field is automatically added to the end of the schema. -
Hover over to view the Edit options, and click to edit the Link requirements and parameters.
The Edit Link menu displays.
- Under the Customize Link Parameters section, customize the Link parameters to generate the URL as desired:
- Enter the landing page parameter as designated.
- Select the Pattern or other field to populate with this parameter.
- Check the box to URL Encode if you want the final URL to be UTF encoded. Encoding the URL will convert any special characters to encoded characters ( colon : becomes %3A, spaces become %20).
- Click +Add Parameters to add as many parameters as needed for the URL requirements.
- Confirm the final URL is correct in the Current Configuration line.
- Add any other Link configuration requirements: Link Definition, Allowed Domains, or Link Validations.
- Click Done.
- Click Save to save the Template.
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