How to Find Query String Parameter

Rebekah Garner
Rebekah Garner
  • Updated

Query String Parameter/Landing Page Parameter Overview

The query string is the part of a URL which assigns values to specified parameters. A question mark (?) is used to separate the base domain and the query string parameter, and ampersands (&) for multiple query strings. For example:


For more information about determining a query string parameter in Adobe, please review this Adobe Analytics guide.


mceclip3.png Important Note: The query string parameter in Adobe is case sensitive. If Adobe is configured for lowercase cid but a user configures the URL with uppercase CID, Adobe will not capture the click information.


For Claravine use, an Administrator must add a query string parameter to the Link configuration to build a trackable URL using the query string parameter.



Build a trackable URL using the query string parameter

  1. Click Settings on the Navigation menu.

  2. Click Templates in the Templates Sub-Navigation menu.

               The Templates page displays.

  3. Click on the Template Name to open the Template, or follow the instructions to Create a New Template.

  4. On Step 2 - Define and Govern, Click + Add Link Field.
               The Link field is automatically added to the end of the schema.

  5. Hover over   to view the Edit options, and click   to edit the Link requirements and parameters.

               The Edit Link menu displays.

  6. Under the Customize Link Parameters section, customize the Link parameters to generate the URL as desired:
      1. Enter the landing page parameter as designated.
      2. Select the Pattern or other field to populate with this parameter.
      3. Check the box to URL Encode if you want the final URL to be UTF encoded. Encoding the URL will convert any special characters to encoded characters ( colon : becomes %3A, spaces become %20).
      4. Click +Add Parameters to add as many parameters as needed for the URL requirements.
      5. Confirm the final URL is correct in the Current Configuration line.

  7. Add any other Link configuration requirements: Link Definition, Allowed Domains, or  Link Validations.

  8. Click Done.

  9. Click Save to save the Template.



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