Many marketing departments are under-utilizing their tracking capability but limiting their classifications to a handful of categories. Claravine can support as many classifications or dimensions as you need. Though classifications differ by company, here are some general examples:
- Campaign Name
- Campaign ID
- Channel Type
- Marketing Stream
- Sub-channel
- Source
- Content
- Medium
- Media Type
- Sub-Media Type
- Objective / Intent / Strategy
- Details
- Launch Date / Start Date
- Link Placement (header, footer, etc.), Ad Slot
- Language
- Country
- Region
- Targets
- Call to Action
- Platform / Site / Network
- Audience Details (age, demo, user)
- Vanity URL / Link
- Notes / Message Details
- Product / Brand
- Creative Format
- Creative Copy / ID / Version
- Retail Season
- Fiscal Year
- Agency
- Partner
- Line of Business
- Budget
- Campaign Owner
- Category
- Social Media Post Type
- Keyword
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